Analysis of an Advertisement
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5 page analytical discussion (responses to approximately 11 short answer questions) of a full page color advertisement for Chloe-Narcisse Perfume. The writer discusses message, audience, reference groups, sociocultural determinants etc; Excellent for those studying subjects such as advertising or marketing. No bibliography.
Filename: Chloead.wps

Analysis of An Advertisement / Porsche
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7 pages worth of essay answers analyzing a magazine advertisement for cars by Porsche. The writer looks at the ad's message, target audience, reference groups, sociocultural appeal, imagery, encoding, and more. The original ad copy itself is no longer available. No Bibliography.
Filename: Porsche.wps

Analysis of razor advertisement
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A critical analysis of a magazine advertisement for a shaving razor, including the use of visual images, text, cultural associations and the composition of the target audience.
Filename: JLturbo.rtf

Analysis/ The Journal of Advertising Research
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A 5 page analysis and research paper that examines one specific publication—the Journal of Advertising Research. After a brief discussion of the purposes of the publication, the writer profiles a sample article from the May/June, 2000 issue of the magazine. No additional sources cited.
Filename: khjofadr.wps

Analyzing Advertisements
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This 4 page paper describes three advertisements found in a recent issue of Money and analyzes them in terms of the message they wanted to send and how they did that. Bibliography lists 6 sources.
Filename: PGadan.rtf

Analyzing an Ad
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A 3 page analysis of an ad that appeared in the July issue of Maria Claire. The writer describes and analyzes this ad in detail, pointing out how it employs the seven principles of design. No bibliography is provided.
Filename: khanaad.rtf

Apple Mac Computer And Marketing Strategies
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A 25 page paper. Apple Computer and Microsoft Corporation were founded during the same time period. During the time the Mac was being designed, Jobs showed the design to Gates for the purpose of Microsoft developing software for the Mac. That started a chain of events that led to hostility between these two companies. It had to do with the Mac OS, a graphical user interface. The focus of this essay is Apple's marketing strategies but in order to understand them, it is necessary to look at how Apple evolved and what role Microsoft played in that evolution. Apple's strengths are identified and compared against marketing campaigns to determine if the ads reflect the strengths. It is concluded that Apple needs to do some things differently if they hope to recapture a greater market share in the PC market. Written like a thesis, the essay also includes an abstract, research objectives, research methodology, procedures, findings and conclusions. Bibliography lists 25 sources.
Filename: PGmac04.rtf

Applied Technology in the Signage Industry
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This 29 page paper provides an overview of the use of applied technology in the signage industry, especially when contrasted with the use of traditional signage. Bibliography lists 15 sources.
Filename: MHSigna.rtf

Are Advertisements Useful To Consumers?
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A 5 page paper. Consumers are inundated with advertisements every day. Are they informative to the consumer? Are they useful? These are the questions that are addressed in this essay. Bibliography lists 3 sources.
Filename: PGad5.wps

Are TV & Periodical Ads Effective?
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A 5 page research paper that examines TV and periodical advertising and whether or not this expenditure is actually worth the billions that advertisers pour into this effort to be competitive in the world marketplace. Bibliography lists 5 sources.
Filename: khads.rtf

Arguing against Klein's No Logo
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A 7 page research paper that discusses Naomi Klein's text No Logo, which argues that big corporations, through the medium of brand names, are responsible for exploiting workers in Third World countries, manipulating consumers and, in general, acerbating the decline of Western culture. This exploration of Klein's book first summarizes and describes her basic arguments, but then offers a point-by-point rebuttal. Bibliography lists 4 sources.
Filename: khnologo.rtf

Article Analysis
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5 pages. This paper analyzes a public relations article regarding the manufactured housing industry. This article was chosen because public relations is working very hard to overcome the image of the 'mobile home' or 'trailer house' as they try to attract more people to purchase their homes. The analysis will include information about target audience, goodwill, objectives, ethics and several other topics. Bibliography lists 1 source.
Filename: JAprnews.rtf