Advertising at Nike
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A 5 page paper discussing this company's historical and current approach to advertising. The paper discusses celebrity endorsement, the company's level of affiliation with professional and collegiate teams and its increasing broad-based approach to advertising. Not all of Nike's advertisements directly promote the brand, but rather promote the sports in which Nike shoes and apparel are used, such as its "March Madness" series in 1999. Bibliography lists 6 sources.
Filename: KSNikeAdv.wps

Advertising Between 1870 and 1930
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This 8 page paper looks at ads between 1870 and 1930 and talks about the history of advertising within that time period. Twenty-one sources are used in the footnotes provided.
Filename: SA112Ad.wps

Advertising Campaigns of the 1960s, 70s, 80s and 90s / The Focus on the American Middle Class
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This 5 page paper looks at different print advertising campaigns over the course of the last four decades and considers the similarities and differences that exist in terms of target audience, message content, product and pricing information, message complexity, visual imagery and the overall impact of the advertisement related to the nature of the existing market focus. This paper attempts to demonstrate through the evaluation of four specific advertisements (one for each decade) that there was an increasing focus on the targeting of the American middle class as a primary consumer base. Bibliography lists 4 sources.
Filename: MHad60s.wps

Advertising Costs too Much
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2 pages worth of reasons (10 reasons in all) why "advertising costs too much." Excellent for debates. Two bibliographic references.
Filename: Adcostto.wps

Advertising Critique
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A 5 page paper critiquing five ads from the October 2001 issue of Southern Living magazine. The advertisements are for Hampton Inn, MasterCard, Lowe’s, Dillard’s and Kia Sedona. Bibliography lists 1 source.
Filename: KSadvCritik.rtf

Advertising Critique and Questions
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Three questions answered in 3 pages, each dealing with some aspect of marketing. The first asks for a critique of a print advertisement; the second asks for a discussion of the “3 Cs” of marketing. The last asks for a profile of the environmentally conscious consumer. Bibliography lists 1 source.
Filename: KSadvCritQues.rtf

Advertising Dictates Our Perception of Masculinity and Femininity
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A 6 page paper on how advertising tells us what is masculine and what is feminine, and the costs to society and individuals of that representation in relationship to Jean Kilbourne's "Still Killing Us Softly" and Naomi Wolf's "The Beauty Myth." Bibliography lists 7 sources.
Filename: Killsoft.wps

Advertising Does Not Cost Too Much
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3 pages outlining 10 reasons why advertising does not "cost too much." Excellent ideas for debates.
Filename: Advtcost.wps

Advertising During Times Of War
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A 6 page paper on how companies need to market and advertise their products and services during wartime. Examined in the paper is how advertisers often have to switch their ads around to include more war themes and express certain patriotic themes. Bibliography lists 5 sources.
Filename: Warads.wps

Advertising Ethics -- An Oxymoron?
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An 8 page paper asking just where advertising professionals should draw the line in their methods to protect their future, and how much responsibility the manufacturers of legal 'vices' have in ensuring that their messages are directed to the proper target, and not put forth in an effort to recruit just one more generation of addicts to their products. One observer says that increased pressures on tobacco advertising prohibition forces the tobacco companies to find new ways to convey their message, and that they could well feel forced to participate in subliminal advertising as one after another of their existing advertising paths are blocked. The paper also addresses sexually exploitative advertising. Bibliography lists 7 sources.
Filename: Advethic.rtf

Advertising Fixed Base Operations Aviation
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A 3 page paper discussing apt locations for a new private airport to place advertising for the first few months of its existence. The paper recommends that the company market itself both to businesses and pilots, as each has a voice in the destination point of private aircraft. The paper recommends that the company advertise for at least six months in both the National Business Aviation Association (NBAA) Update and Forbes magazine. Bibliography lists 3 sources.
Filename: KSadvFBOairSvc.rtf

Advertising for the Twenty-First Century
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This 9 page paper examines three companies: Amazon.com, Proflowers, and The Gap in terms of its advertising. Several ads are discussed. Recommendations are made. Bibliography lists 9 sources.
Filename: SA41121.rtf